Personal SWOT Analysis

SWOT analysis

What is a personal SWOT analysis?

A personal SWOT analysis is a framework for analysing your strengths, weaknesses, opportunities, and threats. A personal SWOT analysis helps you maximise your strengths, minimize your weaknesses, and take full advantage of opportunities that come your way.

Personal SWOT analysis.

How to Make the Most of Your Talents and Opportunities

“When opportunity knocks, you have to be ready.”

– Cliff Turner

Using your talents to the fullest extent will significantly increase your chances of success in life. You’ll also have fewer problems if you know your weaknesses and manage them not to affect your work.

How do you identify these strengths and weaknesses and analyze the opportunities and threats that result from them? A SWOT analysis can help you do this.

A SWOT analysis can help you uncover opportunities that would otherwise go unnoticed with little thought. When you identify your weaknesses, you can manage and eliminate threats that could hinder your progress.

Utilizing the SWOT framework, you can differentiate yourself from your peers and acquire the specialized skills and abilities you need to advance your career and reach your career goals.

Using the Tool

Print our free worksheet for personal SWOT analysis and answer the following questions.


  • What sets you apart from your peers?
  • What is your competitive advantage?
  • What do others regularly praise you on?
  • What do people ask you to help them with?
  • What parts of yourself are you confident about?
  • What values are important to you?

Think about this from your point of view and the point of view of those around you. Be honest and objective – don’t be modest or shy. By recognizing and utilizing your strengths, you can be more productive and happier at work.

If you still have difficulty identifying your strengths, list your characteristics. Hopefully, some of these will be strengths!


Consider your strengths concerning those around you. If you’re an excellent mathematician and the people around you are also good, then this may not be a strength in your current role – it may be a necessity.


  • Is there something you avoid because you think you won’t be able to do it?
  • What types of tasks do you procrastinate on?
  • What skills, experience, or education do you lack?
  • What resources are lacking?
  • In what ways do you feel you can improve?
  • What hinders your work performance or relationships with others?

It would help if you also considered this from an external and a personal standpoint. What are other people seeing in you that you don’t? Do coworkers consistently outperform you? Recognize unpleasant truths as soon as possible – it is best to face them head-on.


  • Is there any technology that can help you accomplish your goal?
  • Does your company offer any promotions or financial incentives?
  • Can anyone help you achieve your goal?
  • In your industry or personal life, what changes are taking place or will take place?
  • Where can you attend conferences, classes, or network events?
  • What are your competitors doing wrong that you can learn from and improve?


  • What obstacles are you facing that may hinder your progress?
  • Are there any weaknesses that might threaten your success?
  • Does anyone else have the same goal as you?
  • What resources are lacking?

An example of a personal SWOT analysis

What would a SWOT analysis look like for you? Review this SWOT analysis for John, a sales manager.


I’m very creative. I often impress my new and current clients with my industry knowledge.

My clients and team members appreciate my communication skills.

My ability to ask the right questions enables me to produce a good outcome for clients.

I am entirely dedicated to the success of my clients.


As a result of my strong, compulsive need to do things as quickly as possible and remove them from my “to do” list, my work quality sometimes suffers.

This same drive to get things done also causes me stress when I have too many responsibilities.

My fear of public speaking often causes me to lose my passion when presenting ideas to clients.


Our major competitor has a reputation for poorly treating their smaller clients.

Next month, I’ll attend a major sales conference. It will provide an opportunity for strategic networking and some great training seminars.

Soon, our national sales director will go on maternity leave. Taking over her responsibilities while away would be an excellent opportunity for my career development.


I’m competing with Susan, one of my coworkers, for the position of national sales director. Susan is a much better speaker than I am.

I am often overworked due to recent staff shortages, which negatively impact my sales ability.

As a result of the current economic climate, sales have been slow. There have been many layoffs in the past few weeks, and our company is considering further reductions.

As a result of performing this analysis, John takes the bold step of approaching her colleague Susan about the national sales director’s maternity leave. John proposes that both he and Susan cover the job’s duties, working together and each using their strengths. To her surprise, Susan likes the idea. She knows he presents very well, but he admits that she is usually impressed by Johns’s ideas, which she feels are far better than most of hers.

It is possible for smaller clients to feel even better about their service by working together. The strategy takes advantage of the weakness in this area of their competitors.

KS Key Points

SWOT analysis is a way of evaluating your strengths, weaknesses, opportunities, and threats. By focusing on your strengths, you minimize your weaknesses and maximize the opportunities available to you.

Share on facebook
Share on twitter
Share on linkedin


More Posts

personal development plan, personal development, self improvement

Personal Development Plan

What is a Personal Development Plan? A personal development plan provides a roadmap for your success in life. It’s a process that involves improving your habits and

Conflict Resolution

Conflict Resolution

Conflict Resolution. Conflict resolution is resolving differences between people or groups and working together towards common goals. It involves listening, understanding, and responding to promote

Active listening,Good listening skillsl listening

Active listening

Active Listening Can active listening skills be taught? YES.  Active listening is one of the most critical skills for success in our professional and private

Send Us A Message